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Where It Started
Hello, my name is Ugochi Obidiegwu. My brain is wired to see patterns and develop solutions end to end. I take complex, high-stakes problems and build systems — tools, programmes, stories, products — that make them accessible to people who were previously excluded from the solution.
It began with a LinkedIn message, a conversation with God, and a gap so obvious it demanded a response. In 2016, I founded The Safety Chic, a child safety social enterprise, because there were too many preventable accidents in the news that safety education could have prevented. What followed was a decade of building: storybooks in two languages, a game app, an annual School Safety Summit, speaking stages from Lagos to Las Vegas to Brussels, and thousands of children trained across eight countries.
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That journey taught me something I could not have learned any other way: the gap between what exists and what people deserve is not inevitable. It is a design problem. And design problems have solutions.
The Work Today
As Seen In And Recognised By
A decade of work recognised across continents

For commitment to enriching and providing service to communities